O4O, Hong Kong

What is O4O? We believe that a new retail typology will emerge from Hong Kong, and we call it “Optimized for Online” (O4O). We speculate the most relevant projectile of the well-known Online to Offline (O2O) movement, perceiving the next big move after Amazon and Taobao. Hong Kong, with its history and characteristics, will be the perfect testing ground for the next big idea after e-commerce.